sunglasses — Blog — Generation Eyewear

Veronika Wildgruber, innovation and design flair.

Strong, independent, and distinct. Through research and experimentation, this collection fuses individual elements into a new and multi-layered aesthetic.

adam BarbeSeptember 9, 2021new brand, eyewear, eyewear news, news, glasses, sunglassesComment

Portrait Eyewear, Frames the artist in you!

Founded by two half-Venezuelan/Spanish siblings in Bassano del Grappa (Italy) in April 2016 with a passion for authentic craftsmanship, contemporary design, and supporting small enterprises with a meaningful vision, PORTRAIT Eyewear is the only brand in the eyewear market entirely influenced by contemporary art.

Genusee, a sustainable brand that brings hope to the economy

Born out of a desire to do good for people and the planet, Genusee is the first eyewear brand made in the US built for a circular economy, helping the local communities and challenging the entire industry. Genusee eyewear is made in Flint, Michigan from recycled single-use plastic water bottles.

xavier sallustrauAugust 16, 2020sustainable, Eye, eyewear, glasses, sunglasses, optical, frames, industry, challengeComment

Generation Eyewear introduces a Friendly Frenchy Brand!

Based in Brittany (France), Sandrine Guyot and Laurent Pezé, arrived after 3 years of Research & Development to develop 2 innovative, bio-sourced materials and recycled from patented technologies adapted to eyewear productions.

xavier sallustrauJuly 8, 2020shells, glasses, madeinfrance, handmade, original, shapes, styles, sunglasses, opticalComment

Gaston Eyewear, the made in France is emerging.

After many years spent in an optical store specializing in designer eyewear frames, Benjamin Mézière decided to launch his own brand: GASTON Eyewear, a collection of glasses in cellulose acetate exclusively manufactured in France.

xavier sallustrauJune 15, 2020Glasses, glasses, sunglasses, Optical, opticals, Eye, eyewear, french, eyehealth, eyecareComment

Cubitts, a Londonian brand with various styles!

In 2013, Cubitts was born in King’s Cross London, in the Eurostar’s neighborhood. Cubitts’ frames are made in a traditional way and go through fifty crafted stages of production over a period of six weeks including four separate stages of polishing to ensure a glorious luster.

xavier sallustrauJune 8, 2020cubitts, eyewear, glasses, sunglasses, style, vintage, optical, opticals, shades, spectaclesComment

Movitra Milano, 3 italians that join their forces!

Movitra Milano stems from the encounter of three creative minds, three professionals and friends: Filippo, Giuseppe, and Diego. They decided to join forces and put their creativity together to give life to their unique intuition and meet a need that had never been identified before.

xavier sallustrauMay 26, 2020innovation, glasses, spectacles, sunglasses, italian, madeinitaly, madein, lunettes, eye, eyeglasses, concept, designComment

Vuarnet & Its famous Glacier style, a tricolor brand

Vuarnet’s success has surpassed the French Alps to seduce the most famous secret agent in history, James Bond, in the latest Spectre released in 2015. A simple gesture allows you to remove the removable shells (or shields) to transform the Glacier model in a classic pilot frame intended for daily wear.

xavier sallustrauApril 23, 2020vuarnet, lenses, brand, identity, glasses, sunglasses, eye, eyecare, eyehealth, nightvision, night, vision, jamesbond, mineral lenses, glass lensesComment

Introducing Fitz, a brand focusing on new generations!

US eyewear maker using top innovative technologies such as 3D printing through their app to manufacture your next personalized pair of glasses, Fitz is a new player in the market, which according to us, has a great future ahead of them.

xavier sallustrauApril 20, 2020fitz, sunglasses, optical, frames, tech, high tech, 3D, 3D printing, Madein, madeinusa, tailormade, tailor, enfantsComment