Gaston Eyewear, the made in France is emerging.

After many years spent in an optical store specializing in designer eyewear frames, Benjamin Mézière decided to launch his own brand: GASTON Eyewear, a collection of glasses in cellulose acetate exclusively manufactured in France.

With his store experience, He thought about these frames and designed them for the comfort of the wearer taking into account the different morphological constraints and technical limits related to manufacturing possibilities.

He named his collection after his grandfather’s name who was Gaston. The brand was born at the end of 2017 and the collection launched in Spring 2018.

Production & Target

A french brand

Without succumbing to the dictates of the fashion industry and trends, GASTON Eyewear is made up of timeless atypical, and original models. Shapes and colors make it an identity collection with a strong personality. The production is french of course. Their frames are manufactured in the center region, and French know-how (savoir-faire) is authenticated by the details of the temples.

Original styles carrying famous streets in France such as Rue de la Paix.

The fun and colorful collection are intended for lovers of beautiful high-quality products. Huge fans of original frames may not find in the Gaston Eyewear collection the frame they are looking for, but certainly the one they never even dared to imagine.

Each frame is named after a street in Paris or a train station. The names are not chosen randomly but all appear on a famous society game

Future perspective

Dedicated to being an evolving collection in keeping with the different times, GASTON Eyewear will be enriched with other models over the seasons, sketches are full and already prototypes are in progress with their manufactures.

The Logo: G as in Gaston Eyewear.

Generation Eyewear promises to keep you informed regarding this emerging brand. This brand is definitely having a great and strong identity that we support and promote.

Written by Adam