Generation Eyewear introduces a Friendly Frenchy Brand!
Based in Brittany (France), Sandrine Guyot and Laurent Pezé, arrived after 3 years of Research & Development to develop 2 innovative, bio-sourced materials and recycled from patented technologies adapted to eyewear productions.
Labeled with guaranteed “French origin”, the collection of “Solarmor” is all handmade in France. The shells used are from partnerships with producers, fishermen and stakeholders in the supply chains on the French coasts.
Each shell brings a color tone, an appearance and a design specific to natural frames.
A collection launched in 2020, la Plage
Launched in 2018, the organically sourced frames from the collection “Plage” are 100% from plants and the sea. They are an alternative to plastic from fossil resources.
The material used in handcrafting those glasses, resulting from patented technologies, is the fruit of 2 years of research and development. It is made up of natural and renewable resources, that are renewable every two years. It includes vegetable and recycled marine co-products: oyster shells, mussels, and scallops from the French coast.
A collection that cares about the ocean, the sea and the environment
Some of Friendly Frenchy’s models have been designed to finance actions to raise awareness and protect the coast, the oceans, and the environment. These models, tinted in the mass, are composed of a mixture of shells. A share is donated on each sale to their partner associations such as Surfrider Foundation Europe.
Lenses made in France
Because the quality of the glasses must be impeccable to protect and preserve the eyes from the sun's rays, Friendly Frenchy has chosen a recognized French manufacturer with certified French production: DALLOZ creations.
3 types of recyclable and bio-sourced glasses in category 3 are available:
Fashion: With a gradient tint
Fashion & Sport: with a mirror finish
Polarized
Packaging also made in France
A packaging case has been designed with the studio of nantais artists (from the city of Nantes, in France): The Feebles.
This recyclable packaging makes it possible to highlight the windows of partner shops while specifying the key information of the glasses. To protect the glasses, a printed microfiber pouch made in France is included. Its elegant and graphic pattern brings the final touch.
Collection Solarmor 2020, an Eco-friendly touch
Labeled “Origine France Garantie” (OFG), this collection of eco-friendly glasses is handmade in France. From the creation of the material to the finished product, the seashell glasses of the Solarmor collection represent the excellence of French know-how combined with the creativity of Friendly Frenchy.
Did you know that France is the leading producer of shellfish in Europe and the French are the primary consumers?
Mont St Michel Bay - Mussel Shell style
Touches of yellow punctuate the frame as a reminder of the mollusk and its shell.
Unusual styles in limited edition
The revalued lobster carcasses come from production waste from an innovative company based in Morbihan (Brittany, France). It is a French lobster caught by a boat under the French flag and landed in France. The manual work of valuing this resource was entirely done by hand. An unusual, reasoned, and limited edition.
Unusual, original, reasonable and limited edition. Friendly Frenchy is keen on respecting the environment with its glasses made from shells.
Written by S.B