Vision Expo cancelled for a 2nd time in 2020!

The Vision Council and Reed Exhibitions, organizers of Vision Expo, announced the decision to cancel Vision Expo West 2020, scheduled to take place in Las Vegas, Nevada from September 23-26.

A highly anticipated event

Over the past several months, Reed Exhibitions’ Vision Expo team and The Vision Council worked together to prepare and plan for the highly anticipated event while closely monitoring the COVID-19 pandemic and its impact on members of the optical community. With the health and wellbeing of everyone in attendance at the Show as the show organizers’ primary concern, Vision Expo, along with the Venetian Resort, developed a multi-layered, in-depth plan to ensure the safety of everyone planning on attending.

Covid 19 cases are still on the rise in the US.

Despite these efforts and a strong interest from the industry to participate, the decision has been made to cancel Vision Expo West 2020 as a result of Nevada Governor Steve Sisolak’s announcement on Monday, June 26 sharing that Nevada “will remain in Phase 2 of reopening plans through the end of July due to current trends of the coronavirus infection. While certainly disappointing, the decision to cancel Vision Expo West 2020 is prudent and follows the announcement of the extension of Phase 2 in Las Vegas to the end of July.

Without knowing exactly when the state of Nevada will be ready to roll into future phases, coupled with the unfortunate spiking of COVID-19 cases in the region as well as in the country, we know it is in the best interest of everyone in the vision community to not move forward with the Show.” said Fran Pennella, Event Vice President, Vision Expo, at Reed Exhibitions.

“We pride ourselves on being the industry’s ultimate gathering place and while we recognize and appreciate how important the Show is to the community, we believe this is ultimately the right decision for our customers,” said Mitch Barkley, Vice President of Trade Shows and Meetings at The Vision Council.

What will be done for business to go on?

At the same time, the vision community’s desperate need and desire to get back to business is understood. To meet this urgent need, Vision Expo is going to be rolling out a comprehensive series of virtual offerings to bring the optical community together in between their physical events. Some of these offerings include their Virtual Connections program, which links exhibitors with attendees; the Virtual EYE2EYE series, a series of virtual panels, and interactive conversations inspired by Vision Expo’s EYE2EYE Educational Series; and the soon-to-be-launched Virtual Vision Series, all of which can be accessed via visionexpo.com.

A 365-digital platform

With a focus on delivering greater value to the industry and further developing fresh and innovative virtual offerings, Vision Expo is launching a robust 365-digital platform dedicated to bringing the optical community together and allowing business to continue and flourish. The platform will include CE education, allow for direct appointment setting, virtual product showcases, service and product sourcing, and much more.

The announcement on Vision Expo’s new virtual platform, its specific offerings, and partners will be shared in the coming months. Attendees and exhibitors who had registered to participate in Vision Expo West 2020 will receive separate, personalized communications in the coming days from the Vision Expo team.

Written by S.B.