Generation Eyewear launches its first collection!
Mentioned on August, 20th of 2020 by the Optical Journal, Generation Eyewear launches its long-awaited collection for this Fall 2020. Generation Eyewear, a group of experts that gathered their strength back in 2019 to offer you critiques and amazing reviews about collectible spectacles that combine historical motifs with precious materials, as well as affordable glasses. At the crossroad between France and the USA, Generation Eyewear ought to bring the best of the Eyewear community and promised to give the latest & most accurate and transparent information.
The article was published last Thursday by The Optical Journal and describes our collection and our story. To read the full article, click here.
About The Optical Journal
The Optical Vision Site and Optical Vision Resources were the two oldest stand-alone optical news blogs. Founded by Cathy Ives and Shirley Platzer-Stocks in 2008, these two sites became industry standards for ECP’s and consumers alike. In September 2019, they merged the town into a new website with a new name and easy to remember URL.
The most visited optical news & fashion in the world writes about Generation Eyewear.
The Optical Journal is now the #1 most visited optical news and fashion website in the world. They put a great emphasis on featuring stories others are not covering while adding sought after business and marketing trends and insights to help understand ECP’s succeed. The Optical Journal’s mission is to share the newest styles and colors of eyeglasses and sunglasses from around the world. Over 1.5 million visitors have consumed more than 4 million pages of compelling optical content from them in the past year.
Daniel Feldman who is the Executive Editor of The Optical Journal and Optical Business News published the article about Generation Eyewear. He is an international speaker on eyecare marketing and social media. He is also the founder of dba designs, a Denver based optical marketing and website design firm.
The Optical Journal also offers a podcast featuring expert’s advices and experiences.
About Generation Eyewear
Generation Eyewear has partnered with Fabbricatorino Eyewear, an eyewear manufacturer based in Turin, Italy to create its first collection. The company was founded in 2020 by Hugo Barbé, a Parisian entrepreneur currently residing in Los Angeles, California. Conscious about the challenges our clients can sometimes face while trying to get the best pair that will best suit their face shape or style, our goal is to educate our consumers the best way possible.
A collection skillfully chosen
Generation Eyewear is now launching its own collection alongside with Fabbricatorino. The selection consists of skillfully chosen glasses with an array of different styles and colors appealing to eyewear enthusiasts everywhere.
These affordable luxury glasses are handcrafted in Italy and can be shipped directly to your door, for free. Our approach is eco-friendly and the design is classic, colorful, and durable. Targeted towards men and women who fancy luxury eyewear but would like to add to their collection an affordable frame that is handmade with uniquely crafted techniques other luxury brands do not offer. Generation Eyewear aims to unite the present, future, and past generational history through art branded as eyewear.
1450 A99S, The 1st frame only made from recycled materials. Other frames are made out of bio acetate, an entirely recyclable and biodegradable material.
Our objectives
Generation Eyewear was established with two main things in mind: providing high-quality products with outstanding customer service. In early 2020, Hugo decided to partner with an Italian company originally known for producing Bakelite objects for industrial purposes, such as electrotechnical elements, switches and electrical sockets, radio reception equipment.
Fabbricatorino was born in 1922 and its collection is recognized for its high-quality Italian craftsmanship and innovation. Generation Eyewear and Fabbricatorino aim to always search for avant-garde techniques and design inspiration.
Our collection
This new collection is for those who do not need to follow trends but want to impose their own unique way of being. It seduces a niche of curious and attentive individuals, who seek beauty and exclusivity in a product combined with the values of innovation and Italian artisanal tradition as well as an outstanding customer experience.
1308 A94, introduces our custom double lamination process on the temples
The frames are made from blocks of Italian Mazzucchelli acetate milled and entirely finished by hand. Inspired by generations of the past, some iconic styles were also remade to offer the best version of it.
Polished through an artisanal tumbling process that consists of four 24-hour cycles. Smoothed from birch sticks, pumice stone and essential oils, the masterpieces acquire a unique shine and last over time. Hand-finished in every single detail, they capture the true essence of the Italian artisanal tradition mixed with innovation.
1435 A82, an avant gardiste frame that will give you the best look for your next summers… because it does last over time.
Special limited editions
A very special edition called FT-LAB has been designed by the famous Italian fashion designer Giuseppe Buccinnà. It is composed of high-end frames that feature voluminous shapes supported by imposing five-flared hinges that give those limited editions their luxury appeal and sense of durability.
Inspired by Salvator Dali’ Loose clock, Dafne is available for pre order @ $425.
8mm block of polished acetate featuring 5 barrels hinges and available in a limited edition.
Model Hannah is available for pre order.
Written by T.B