Generation Eyewear is proud to exclusively announce the launch of Les Petits Yeux Verts. This summer, the first collection will be launched. This French brand has a potential that we have spotted and we strongly recommend it for your children.
Read MoreItalian eyewear company Safilo Group has acquired a majority stake in celebrity-backed label Privé Revaux, which sells sunglasses and reading glasses co-branded through collaborations with the influential and famous.
Read MoreIn April 2020 Bird Eyewear became the first UK eyewear company to become a certified B Corp, in recognition of their outstanding commitment to sustainable and ethical business. With this it also became the third eyewear brand to achieve B Corp status.
Read MoreAccording to our most recent information, Apple plans to release its first augmented reality headset in 2022, followed by a smaller device, a pair of AR glasses in 2023.
Read MoreThe very famous and “incontournable” International eyewear trade show Mido has postponed its upcoming edition originally supposed to run Feb. 29 to March 2 at Milan due to uncertainty over the coronavirus epidemic in Italy. It will be moved to July 5 to 7 as a result of the coronavirus outbreak in Italy.
Read MoreBlue Light Lenses have been invented to combat the potential strain on our vision. While trendy for the potential wellness benefits they may offer, we’re here to answer two questions - are they worth it? Do they really offer benefits for our health?
Read MoreMarch 2020: As the coronavirus continues to spread, we look at its impact on the industry. COVID-19 is increasingly having a negative impact on the eyewear industry, especially during the fall 2020 fashion month season. Reports of the virus hitting Italy coincided with the end of Milan Fashion Week.
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