Vision Expo East & 100% Optical postponed to May 2021

 
 

The Vision Council and Reed Exhibitions, organizers of Vision Expo, announced that Vision Expo East 2021, originally scheduled to take place March 18-21, will now take place May 25-28 at the Javits Center in New York City.

Reasons for Vision Expo’s postponement

The date change “reflects a proactive decision by the Show’s organizers in the interest of providing more time for companies to effectively plan their participation during this challenging period for the optical marketplace,” organizers said in a statement.

The decision to host Vision Expo East in May instead of March is the result of thoughtful and frequent communication with vision community members over the past few months, during which we learned that due to the pandemic and an uncertain environment for holding events, finalizing Q1 plans is proving to be a challenge for many members of the optical community.

With this in mind, as well as the health and safety of the community, they have made the decision now to host the event in late May to give our members and exhibitors at Vision Expo the time they need to make their plans.

For 35 years, Vision Expo East has been the complete event for ophthalmic & eyewear professionals.

For 35 years, Vision Expo East has been the complete event for ophthalmic & eyewear professionals.

Resilience of the industry towards COVID-19

While 2021 may look different than years past, Their team is energized by the resilience the industry has demonstrated in the face of COVID-19. Our community is only as strong as its friendships, associations, and business relationships, which is why we are working diligently to host a Vision Expo event where new relationships are forged and friends can meet face to face again.

Further announcements

Education sessions will take place May 25-28 and the exhibition is set for May 26-28.

Additional details on Vision Expo East’s new neighborhoods, educational programming, and special features will be announced in the coming months.

To learn more about Vision Expo East, click here. For real-time updates, follow along on all of Vision Expo’s social media channels, FacebookTwitterInstagram, and LinkedIn.

The decision to host Vision Expo East in May instead of March is the result of thoughtful and frequent communication with our members over the past few months, during which we learned that due to the pandemic and the uncertain environment for holding events, finalizing Q1 plans is proving to be a challenge for many members of the optical community.
— Mitch Barkley, vice president of trade shows and events at The Vision Council.

100% Optical also announces new dates for the 2021 event

The optical show will be held from 8-10 May, after the Government announced that the restart date for exhibitions and conferences would be delayed. Media 10, the organization behind 100% Optical, has announced new dates for the 2021 industry show, with the event now set to take place from 8–10 May at ExCeL London.

Over the last 7 years, 100% Optical, the UK’s largest Optical Event, has consistently grown attendance figures, and independent research illustrates that London ExCeL in late January is a winning combination for exhibitors and delegates.

“People cannot wait to meet again, and exhibitions remain the most effective way for people to do this. This move will allow us to make sure that the optical sector can meet in 2021.”
— Nathan Garnett, show director for 100% Optical

A safe environment during COVID-19

The decision to move the event follows an announcement from Boris Johnson, the UK’s Prime Minister, that the restart date for exhibitions and conferences, originally set at 1 October, would be delayed, with suggestions that social restrictions could be in place for up to six months.

Media 10 also emphasised its commitment to health and safety and explained it is working with the venue to ensure the event is a COVID-secure environment.

What’s next?

In the meantime, attendees can join 100% Optical for its Tech Bites virtual product showcases, with the next scheduled for Monday 28 September at 7.30pm.


Written by Adam